J9.com are proud to announce that starting from 9th October, 2021, J9.com has established a three-year global strategic partnership with FIBA. The partnership was finalized in the FIBA headquarters in Geneva, Switzerland.
J9.com became the tenth strategic partner of FIBA in a timely fashion; joining the ranks of major corporates such as Nike, Tencent, Wanda and so on. Aiming to contribute its best in endorsing basketball across the globe, J9.com look forward to working closely with FIBA in various aspects and are determined to continue to deliver outstanding service to its customers.
In cooperation with FIBA, J9 introduce its first ever mega project by splashing out 100 million USD in investment, bringing unparalleled luxury privileges on a global scale to hundreds of thousands of J9’s users—with premium access to all capital cities and historical attraction sites in 213 affiliated countries, where the top sport events take place.
With a sole objective of granting opportunities for J9’s members to attend world-class sports events in person, J9 has invested a huge amount of resources in order to provide an unmatched experience to all its users. Today, this has become the fundamental belief and practice across J9.com.
Sharing the same values, goals and purposes as FIBA, globalization has always been one of the top prioritized strategies for J9.com, yet J9 continue to give precedence to user experiences and the benefits of J9 members.
As one of the most significant strategic partners with FIBA, J9.com strive to provide utmost support to FIBA in promoting basketball on a global scale by utilizing J9’s advantages in the digital entertainment and gaming sector. Additionally, J9.com is also enthusiastically involved in FIBA’s global affairs and worldwide charity works.
Held by IBF since 2016, the “Basketball for Good” charity event has brought joy and hope to 35,000 teenagers across 157 countries. This positive action underpins the social responsibility and values of J9.com. Through this strategic partnership, the mission of J9.com and FIBA’s foundation is to further develop programs that use the power of basketball as a catalyst to build stronger communities and create positive, meaningful impact.
Going forward, J9 will take on the responsibilities as FIBA’s strategic partner, endorsing J9’s users to actively involved with IBF digital platform and related projects. As well as rallying them to partake in charity works on global scale.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No People Reportage journalist was involved in the writing and production of this article.