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Family Wealth Consulting’s Managing Director Jeff Getty is launching his new book, “The Descent Is The Real Climb.” Getty compared the process of running a business to climbing Mt. Everest. We all want to be at the top. The summit tempting, with promises of fame and fortune, calls us in its unique way. Striking out for the hills can be exciting and watching your wealth grow is satisfying. And while there are a thousand books that promise to make you rich, not one of them tells how you can protect what you’ve built through the transaction or transition process of your business. Hence, the real climb for entrepreneurs is when they descent.

When climbing a mountain, there’s a lot of energy on an upward trajectory. You definitely have the momentum and you are putting all of your energy towards reaching the top. Very similar to a business, the focus of entrepreneurs is to be on the summit of success. When the time comes to step off, a company’s success often depends on how well it can be handed over. This is when the slope becomes rockier. When an entrepreneur starts a business, they know that eventually, someone has to own it. They will have to give up the reigns of their business. And for this, they need outside expertise to make sure it can be monetized either by selling or handing over ownership so family members can take over when necessary. But the question is, what if their family doesn’t want to continue the business? Or perhaps they do but they don’t know how to get started?

The Descent Is The Real Climb will take you through the process in a simple and easy-to-understand way. While there may be hundreds of links online to help you do it yourself, Getty disagrees with the idea that you should try to transition or transact on your own without assistance. Together with his team, he has been helping clients receive the best value for their business for over 25 years and counting. The book will help you find answers to the questions: Are you transitioning or are you transacting? Why are you doing that? How did you decide to go down that path? What happens after the transaction or the transition?

If you’re an entrepreneur, don’t miss out on Jeff’s new book! “The Descent Is The Real Climb” will be released soon and it has tons of great advice for business owners.

Jeff Getty is the Managing Director of Key’s Private Business Consulting Practice. This practice advises business owners in four major areas: strategic option analysis; value/growth optimization; transition/transactions; and tax minimization. Jeff holds a BA, JD and MS (tax) and is a CFP, AEP, CM&AA and CVGA. Over the past decade, Jeff has more than $7 billion in transactional experience in private offerings of equity and debt, mergers, acquisitions reorganizations and spin-offs for closely-held and family-owned businesses.

For more information on Jeff Getty visit https://www.linkedin.com/in/jtgetty/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No People Reportage journalist was involved in the writing and production of this article.

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